From the beginning itchy-O's blend of taiko drumming, electronic instrumentation, special effects, and theatrical elements captivated audiences, quickly garnering the group a reputation for electrifying live shows that plunged spectators into worlds of sensory overload.
With performances rooted in the esoteric, and arcane has itchy-O consistently pushed the boundaries of traditional musical and theatrical conventions.
This relentless pursuit of innovation and transcendence has resulted in the creation of the Söm Sãptãlahn project, a sophisticated and dreamy experience that integrates ancient musical techniques with cutting-edge technology.
With the support of their devoted Denver following, ITCHY-O secured donations of 600 pounds of cymbal metal. They then collaborated with the Colorado School of Mines in crafting a set of percussion instruments called SÖM SÂPTÂLAHN, cast in itchy-O’s own custom scale.
Focusing on themes of wellness, psychology, and connection with the cosmos, Söm Sãptãlahn is a bold follow-up to itchy-O's double-live record, Sypherlot | Hallowmass, their third release on Alternative Tentacles.
These transcendental recordings are a revolutionary evocation; into bold new realm of hypnotic mediative auditory experience.
Söm Sãptãlahn represents the culmination of itchy-O’s artistic journey thus far; a seamless marriage of ancient musical techniques with ground-breaking technology.
KEY DATES AND TIMELINE
• August 1, 2024: Final stereo and spatial mixes mastered
• August 15, 2024: Finalized cover artwork
• July 31th, 2024: Finalized target audiences and where they are listening
• August 18, 2024: Finalized distro & metadata
• August 23rd, 2024: Verified music delivery to platforms
• TKTKTKTK: Create Spotify pre-save
• TKTKTKTK: Updated streaming profiles
• TKTKTKTK: Pitch music to Spotify
• TKTKTKTK: Smartlinks in place
• TKTKTKTK: Official album release
Release Phase Projections
Pre-Release Phase (June-September 2024)
Teaser Campaign (June-August 2024)
• Begin social media + direct mail campaigns for awareness + Pre-Sale.
• Roll out behind-the-scenes content on Patreon and existing public channels.
• Text-to-save campaign
• December: Launch first single on streaming platforms with video clips.
• January: Launch second single with video clips.
• February: Launch third single with video clips.
Promotional Preparation (August 31-September 14)
• Set up Show.co account and create Spotify and Instagram pre-save.
• Update Spotify, Apple Music, Amazon Music, and YouTube profiles.
• Pitch music to Spotify's editorial team.
• Create a Spotify playlist and prepare for release day.
Release Phase Projections Continued
• Music verified on all platforms.
• Updated online presence with new photos, bio, and links.
• Shared music with email, social posts, and website updates.
• February 22, 2025: Live concert event from Fiske Planetarium.
• Release limited edition merchandise.
• Host online events, including discussions and live Q&A sessions
with an itchy-O spokesperson.
Post-Release Phase (March-May 2024)
Post supporting visual content, including music videos, liner notes, visualizers, Spotify Canvas, etc.
Interactive Ad Campaign (March 2, 2025)
• Run interactive ads on sites like Rolling Stone, Brooklyn Vegan, and Pitchfork.
First-Week Audit (April 5, 2025)
• Conduct a first-week audit to analyze music performance.
Continued Engagement (May 12, 2025)
• Release a supporting single to maintain audience engagement.
Budget Allocation
Teasers and Single Release:
• Allocate funds for production of video clips and marketing materials.
Merchandising:
• Budget for design and production.
Publicist Fees:
• Allocate budget for ongoing media outreach and coordination.
Narrative and Branding
Focus on the transcendental experience of "Söm Sãptãlahn.”
Highlight the esoteric influences and unique custom instruments.
Utilize themes of wellness, psychology, and the cosmos.
Exploit cutting edge / first-of-its-kind spatial aspects to industry
audiences.
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Listen
POSTEA NIL
ACT I; TKTKTKTK
ACT II; TKTKTKTK
ACT III; TKTKTKTK
ACT IIII; ODE TO MILREPA
ACT V; TKTKTKTK
ACT V; TKTKTKTK
ET NIHIL
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